Wednesday, May 16, 2007

Review of 360's Web site

www.360degrees.org establishes its brand as an interactive documentary through Picture Projects. The Web site engages the people or the human side of the criminal justice system. For example the Web site shares stories from inmates and family, lawyers, police and correction officers, judges, and other perspectives of the complex system and allows the viewer participant to interact on their Dialogue and Dynamic data pages. 360degrees creates visual consistency with repeated use of the circle outlined in light gray or in red; with repeated use of the slate background color; with repeated typeface of what appears as one font; with repeated centered alignment; and with the repeated display of the symbolic red colored degrees or circle encases the 360degrees white colored printed logo surrounded by light gray concentric rings as the navigation piece on the upper left hand corner. Each ring is named with content such as Stories, Dynamic Data, Resources, Timeline, Dialogue, or About. The homepage layout differs from subsequent pages. The homepage displays bouncing circles in various sizes against a slate backdrop; based on visual hierarchy, Dialogue is most important because it is the biggest circle. The stories page contains contents across the top. After clicking a circle containing a photo of an inmate or former inmate, the next page contains additional perspectives that appear on the left side of the screen. Color contrast exists in the circles of the content pages. For example, colored photos of people in the circles of the stories pages are layered on top of the slate backdrop. In addition, the dynamic data page displays colored print within the gray circles. Despite the gloomy information the Web site offers, it is well designed, easy on the eye with little distraction such as advertisements or flickering objects, and its message transpires that incarceration is a gray area to investigate.

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